Smoking accounts for almost 1,000 deaths every year in the city and 25% of people in Liverpool smoke. The latest campaign seen an 86% increase in referrals to SmokeFree Liverpool. A public health campaign launched in Liverpool in January has already persuaded almost 500 people to give up smoking.
Kick the Ciggies and Chuck the Ciggies launched in the new year targeting 30 to 60 year old men and women who want to give up smoking but lack the confidence to do so. The men’s campaign was themed around football while the women’s featured local ladies talking about how they had given up. Almost 15,000 people watched a series of videos produced for the campaign, which included Liverpool FC legend Jamie Carragher and actress Gemma Brodrick giving tips, advice and encouragement on giving up.
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