We are very excited to announce that our Quit with Bella app was awarded Gold in the Best Use of AI category at the Digital Impact Awards.
Our team created the Bella AI robot to develop an evidence base for AI delivery of stop smoking support. It was designed with input from stop smoking advisors and national clinical experts, evidence-based Nice and NCSCT guidance and tested with users. Bella offers a personalised quitting journey.
Since launch, more than 3,000 people have stopped smoking using Bella. With a similar efficacy to in-person services, the AI offers an accessible alternative for those who can’t attend face-to-face services, high risk groups and those who want to quit on their own. The results
show the cost per quitter is much lower with Bella compared with usual traditional services. Judges said it was an excellent use of technology to support medical and behavioural change goals.
Congratulations to all involved!