We couldn’t be prouder to be shortlisted in the Digital Impact Awards in the ‘Best use of artificial intelligence’ category for our Quit with Bella App.
The Digital Impact Awards sets the industry-wide benchmark in digital stakeholder engagement. The event honours the best corporate digital communications work in Europe. Now in it’s 11th year, the awards are judged by a panel of expert industry professionals across a range of sectors.
The Quit with Bella stop smoking Robot is the only AI powered service in routine use in smoking cessation services in England. Bella was designed with input from; stop smoking advisors and national clinical experts, evidence based NICE and NCSCT guidance and tested with users. It is available in Android and IOS formats 24/7 and provides a personalised quit journey for the user. Over 3,000 people have quit smoking using Bella since the launch.
Wishing congratulations and the best of luck to our Quit with Bella team and to all those named finalists.