We were thrilled to be invited to both attend and present at the South East ‘Using Digital Interventions to Drive Behaviour Change in Populations’ conference in April for Public Health England. It was a great opportunity to showcase Bella, our new e-advisor, as well as demonstrating how she can drive positive behaviour changes within targeted populations.
We aim to empower our already successful stop smoking services with the latest technology so our health care professionals can support more people to lead a smokefree life! Bella is able to support clients who are in the contemplation stage of quitting, quitting currently or even months or years into being smokefree. Anyone who is 17 plus is able to benefit from her ongoing support for as long as they want it. It is hoped those clients who have not traditionally engaged with stop smoking services will use Bella as a stepping stone to receiving additional support as it is widely acknowledged that you are 4 times more likely to quit with support from stop smoking services than by going it alone.
Bella is currently available for free download for iPhone users on the App Store and we hope to roll this out to Android devices after further development and testing. Find out more here.